Speakers: Robert Hoekman, Jr.

Session

The Essential Elements of Great Web Applications

Most great web applications have a few key things in common. But can you name them? Better yet—can you achieve them consistently in your own projects?

In this session, Robert Hoekman, Jr., author of Designing the Moment (New Riders) and the Amazon bestseller Designing the Obvious (New Riders), describes the qualities of great web-based software and how to achieve them. See why it’s important to build only what’s absolutely essential, apply instructive design, create error-proof interactions, surface commonly-used features, and more in this informative session that will change the way you work and enable your users to walk away from your software feeling productive, respected, and smart.

Bio

Robert Hoekman, Jr., is the founder of Miskeeto, a product development and web design consultancy focused on socially-conscious projects that improve the world. He's an interaction designer, writer, presenter, and user-experience evangelist who has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, Go Daddy Software, and countless others to create superior user experiences for a wide range of audiences.

Robert is the author of the Amazon bestseller Designing the Obvious (New Riders), which focuses on seven guiding principles of great web-based software and how to leverage them in any real-world project, and Designing the Moment (New Riders), a collection of stories from real projects that show how to put web design principles into action. Learn more about Robert through his blog at rhjr.net.